Video Production Firm: Marketing and Corporate Videos
Imagine you’ve hired a video production firm to create a marketing video for your company. You’re expecting a video that highlights your product’s benefits and convinces viewers to take action. However, when you receive the first draft, you’re disappointed to find that the video focuses on your facilities, machinery, and packaging processes. It doesn’t sell the product but instead provides a detailed overview of your operations. This is a common issue when the difference between a marketing video and a corporate video is misunderstood. In this article, we’ll explore the key differences between these types of videos and provide guidance on choosing a video production firm that can deliver what you need.
What Is a Marketing Video?
A marketing video is created to drive sales by guiding potential customers through a journey that ends with a call to action. The typical structure of a marketing video starts with identifying a problem or need. The video then presents the product or service as the ideal solution to that problem, highlighting its benefits and features. The goal is to persuade viewers that the product or service will meet their needs or solve their problems. The video usually concludes with a call to action, encouraging viewers to take the next step, such as purchasing the product, signing up for a service, or visiting a website.
Understanding Corporate Videos
Corporate videos, on the other hand, are designed to give an overview of the company itself. These videos are typically intended for a broad audience, including potential investors, employees, and other stakeholders who are interested in learning more about the company, not just its products or services. A corporate video might cover topics like the company’s history, mission, vision, values, market position, and even introduce key members of the management team. While potential customers might watch a corporate video to learn more about the company, the content usually includes information that is not directly relevant to making a purchase decision, such as details about market shares or corporate culture.
Key Differences Between Marketing and Corporate Videos
The primary difference between marketing and corporate videos lies in their purpose and audience. A marketing video is sales-oriented, designed to encourage potential customers to make a purchase or take a specific action. It focuses on the benefits and features of a product or service, aiming to solve a problem or fulfil a need. In contrast, a corporate video is informational, aimed at providing a comprehensive overview of the company and appealing to a broader audience interested in the company itself, rather than its specific products or services.
Importance of Quality in Video Production
Regardless of the type of video, the quality of production is crucial. Both marketing and corporate videos should reflect the professionalism and standards of your brand. Unlike training videos, which may not need a high level of polish, marketing and corporate videos represent your company to potential customers, partners, and investors. A poorly made video can create a negative impression and potentially damage your brand’s reputation.
How to Choose the Right Video Production Firm
Understanding the difference between marketing and corporate videos is essential when selecting a video production firm. When evaluating potential firms, look at their portfolios to see if they have experience producing the type of video you need. It’s important to ask for specific examples of their previous work. If you are looking for a corporate video but receive examples of marketing videos, it may indicate that the firm does not fully grasp the distinction or may not be able to deliver on your specific needs.
Be cautious of showreels that may emphasise style over substance. While a showreel can demonstrate a firm’s technical abilities, it might not reflect their understanding of the different objectives and formats of marketing and corporate videos. Ensure the firm has the expertise to create a video that aligns with your intended message and delivers a video that meets all your objectives.
Making an Informed Decision
Choosing a video production firm can feel overwhelming, but knowing the difference between marketing and corporate videos helps you make a more informed decision. If you need a marketing video, look for a firm that can create content focused on solving customer problems and driving action. If you’re seeking a corporate video, find a team that can present a clear picture of your company, its values, and its people. Always review the firm’s past work to ensure they can differentiate between these video types. A good video production firm will focus on creating high-quality videos and simultaneously align the video to accurately reflect the purpose of your video.
If you need a video that stands out for marketing or delivers a corporate message, reach out to Sound Idea Digital. As a video production firm that understands the nuances of both marketing and corporate videos, we can deliver a high-quality video that supports your vision. Contact us today!
We are a full-service Web Development and Content Production Agency in Gauteng specialising in Video Production, Animation, eLearning Content Development, Learning Management Systems, and Content Production.
Contact us for a quote. | enquiries@soundidea.co.za | https://www.soundideavideoproduction.co.za| +27 82 491 5824 |