Video Production Firm: Establishing Credibility
If you’re aiming to create a persuasive video, such as a marketing video, credibility is everything. With the average person watching roughly 17 hours of online video per week—amounting to about 1,000 minutes or approximately 142 videos—viewers have become highly attuned to detect unreliable content. This is especially true for company decision-makers who, with years of experience, can easily detect elements in a video that make a company seem less credible. This article will explore how to establish credibility throughout the video production process and, more importantly, how to choose a video production firm that prioritises these elements.
Pre-Production: Laying the Foundation for Credibility
In the pre-production and planning phase, several elements need to be carefully considered to ensure the final video builds trust with its audience. Besides budgeting and scheduling, the script is paramount when it comes to credibility.
First, avoid clichés in your script. If your script is filled with cliche’s your target audience will sniff them out quicker than a dog sniffs out a bone, and they can quickly undermine your message. Authenticity is key, so if your video makes specific claims, ensure these are backed by solid proof. Remember, people are sceptical and the smallest of inaccuracy or lack of substantiation will make them jump ship. Rather than simply stating why your company is the best, show it through client testimonials and real-world examples. This substantiates your claims and adds a layer of trustworthiness that mere words cannot achieve.
Next, steer clear of boastful language. Over-the-top adjectives can give the impression that you are overcompensating for something. Instead, a high quality video will have an unstated message of confidence that will speak for itself. A well-written script should be direct, contain clear descriptions, flow smoothly, and leave viewers with their questions answered.
Production: The Importance of a Controlled Environment
During the production phase, the shooting location and environment play a crucial role in establishing credibility. The location should be clean, organised, and carefully selected to reflect the intended message. Everyone involved in the shoot should be aware of their role, and even small details, like the appearance of background elements, should be managed to avoid distractions or unintended messages.
For example, we once encountered a situation where a client requested a high-end video, inspired by an example they had seen. However, the location they chose was untidy and in dire need of maintenance. A high-quality video cannot be produced in a setting that looks neglected, as this will negatively impact the perceived credibility of the content. A building that looks like it should be condemned by the city council doesn’t really scream credibility. The setting must match the tone and message of the video to ensure that viewers see the professionalism and reliability that the video aims to convey.
Post-Production: Fine-Tuning for Maximum Impact
In post-production, every detail must be carefully considered, from motion graphics to ambient sounds and music. Each element should serve a purpose and contribute to the overall narrative. Cutting corners here, either because a video production firm doesn’t know better or because the choice of firm was based on a lower quote rather than experience, can severely damage the credibility of your video.
Remember, your video is competing with others in your field, and if the production quality is lacking, this will reflect poorly on your company. Low-quality production can lead to a loss of trust and credibility with your audience, which is something you cannot afford in today’s highly competitive environment.
Choosing the Right Video Production Firm
Given the critical role credibility plays in your video, selecting the right video production firm is essential. Start by scrutinising the firm’s portfolio and showreels, paying close attention to the details—look for consistency in production quality, the authenticity of the message, and how well they manage the finer aspects, such as script clarity, setting, and post-production elements.
For instance, does the firm demonstrate a keen understanding of how location and environment impact the viewer’s perception? Are their videos free from unnecessary exaggerations, instead relying on the strength of their visuals and narrative to convey confidence? A firm that prioritises these elements is more likely to produce a video that aligns with your brand’s message while simultaneously enhancing your credibility in the eyes of your audience.
Make sure to choose a firm that is transparent about their process and willing to collaborate closely with you. At Sound Idea Digital, we embody this level of partnership, ensuring that your vision is accurately translated into a high-quality video. This approach helps you build trust with your viewers from the first frame to the last. Contact us today to start creating a video that enhances your credibility and communicates your message.
We are a full-service Web Development and Content Production Agency in Gauteng specialising in Video Production, Animation, eLearning Content Development, Learning Management Systems, and Content Production.
Contact us for a quote. | enquiries@soundidea.co.za | https://www.soundideavideoproduction.co.za| +27 82 491 5824 |