Video Production Company: Integrating Videos in Campaigns
Years ago our video production company, Sound Idea Digital, was commissioned by a financial services company to develop an internal Information Security Campaign. Given the nature of their business, strict security measures were necessary to ensure the confidentiality of their clients and business methods. One unusual event triggered this campaign. Employees noticed a man with a beard loitering around their offices for almost two weeks. Every time someone asked who he was, no one had an answer. This raised concerns about the potential risks, leading the company to take action.
The solution was a video-driven campaign. We were tasked with creating a video that demonstrated how security breaches could happen through common, everyday scenarios. The video followed a spy character who infiltrated the company by exploiting small but critical lapses in security. He steals a receptionist’s access card left carelessly on a desk, retrieves confidential documents from a copier left unattended, and gains access to sensitive files through a sticky note with passwords on an employee’s computer.
Each scenario built upon the previous, illustrating how seemingly minor oversights could lead to significant breaches. The video successfully conveyed the importance of adhering to security protocols, showing employees what could happen if these measures weren’t strictly followed. As a video production company, we were able to help the client make an abstract issue real, relatable, and memorable. This article will discuss the benefits of using video and a video production company in your campaigns, highlighting how video can enhance the effectiveness of your campaign.
Why Choose Video for Internal Campaigns?
When it comes to internal campaigns, video offers a highly effective method for communicating important information. For example, in the Information Security Campaign, video allowed us to show employees real-life scenarios that directly impacted their roles, rather than relying on documents or presentations, which are often less memorable.
A video production company can create a variety of content for your internal campaigns, such as HR videos, training videos, or promotional content. Video stands out because it is more memorable and retains the attention of viewers longer than text-based materials. The use of visual storytelling and interactive elements makes it easier for audiences to absorb and retain crucial information.
Enhancing Your Campaign with Visual Support
Beyond the video itself, we took the extra step of building excitement for the Information Security Campaign through creative visuals. Before employees even watched the video, we created movie-style posters and placed them around the office to spark curiosity and anticipation. To further engage employees, we designed popcorn containers with imagery from the video for a more immersive experience. After the screening, employees received comic strips that captured the key takeaways from the video, serving as a visual reminder of the lessons they learned.
These additional elements played a critical role in reinforcing the campaign’s message. Non-desk employees, who often miss out on traditional training, found the campaign’s visual approach more accessible. Combining video with other visual tools such as posters, comic strips, or printed materials can create a cohesive experience that resonates across your entire organisation.
The Role of Industrial Theatre in Campaigns
For some companies, industrial theatre has become a useful tool to further engage employees in internal campaigns. This involves live actors performing skits or plays designed to communicate company values, safety protocols, or training objectives. These performances can then be adapted into a video format for wider distribution across the company, ensuring the message remains consistent while expanding its reach.
A video production company can also help extend the visual continuity of a campaign by turning industrial theatre performances into recorded material that employees can revisit later. The video can be adapted into additional formats, like comic strips or training guides, that keep the key points front and centre long after the initial performance has ended.
Why Work with a Video Production Company for Campaigns?
When integrating video into your campaigns, it’s essential to choose a video production company that understands the importance of aligning the video content with your overall strategy. The right company will take the time to collaborate with you, ensuring the final product communicates your message.
Here are some key reasons to consider video for your campaigns:
Wider Reach Across Platforms: Video content can easily be shared across multiple platforms, such as social media, email campaigns, and websites. This makes it more likely that your message will reach a broader audience.
Building Anticipation: The use of video can help build excitement for your campaign. By creating teaser trailers or posters, like we did for the Information Security Campaign, you can generate curiosity and engage your audience before the main message is even delivered.
Simplifying Complex Concepts: Video is ideal for breaking down complicated subjects into easy-to-understand visuals and narration. Whether your industry involves intricate financial services, technical processes, or regulatory requirements, video simplifies and clarifies key points.
Reusability Across Platforms: Videos can be adapted and repurposed across multiple platforms. A single video can be broken down into short clips for social media or blog posts, giving your campaign longevity and maximising your investment.
Final Thoughts
Integrating video into your campaign isn’t just about creating content—it’s about shaping how your message is understood and remembered. Working with a video production company ensures that your ideas are communicated clearly, with the right visuals and pacing to hold attention. Each phase of production, from scripting to final edits, is handled with your campaign’s goals in mind.
If you’re looking to enhance your campaign with video, working with an experienced video production company like Sound Idea Digital can ensure your message is delivered clearly and stays with your audience long after the campaign ends. Contact us today so we can discuss your upcoming project.
We are a full-service Web Development and Content Production Agency in Gauteng specialising in Video Production, Animation, eLearning Content Development, Learning Management Systems, and Content Production.
Contact us for a quote. | enquiries@soundidea.co.za | https://www.soundideavideoproduction.co.za| +27 82 491 5824 |