Video Production Firm: Transforming Training with Videos
One of the best investments a company can make is in its employees, helping them grow and be more productive. Training plays a key role in employee engagement. When engagement is positive, employees feel proud of their work, are committed to the company’s growth, and see opportunities for their own advancement. This reduces turnover and creates a stable, motivated workforce. To achieve effective training, companies need to combine the expertise of their long-standing employees with the support of a video production firm, like Sound Idea Digital, to create valuable training materials. This article explores how training videos, with the help of knowledge leaders, can create meaningful opportunities for employees and contribute to company success.
Training Videos for a New Generation of Employees
The workforce is evolving, especially with the entry of Generation Z, who have different expectations from their jobs compared to older generations. They seek more than just stability—they want purpose and growth. Many in this generation understand that the days of paying off a house in 5-10 years are often out of reach, so their priorities focus on finding value and meaning in their work. This shift in mindset means that they are less likely to stay with a company unless they feel they are learning, growing, and contributing to something significant.
Training videos can play a crucial role in meeting these needs. By offering structured opportunities for professional development, these videos help employees see clear growth paths within the company. When employees feel like they are being invested in, they are more likely to stay, become more engaged, and build their careers with your company. By working with a video production firm like Sound Idea Digital, companies can create an environment where upskilling is encouraged, and employees can move into more advanced roles, driving both personal and company growth.
Knowledge Leaders as the Key to Valuable Training Materials
Every company has employees who have been with the organisation for many years. These individuals are often the most knowledgeable about company processes and best practices, serving as invaluable resources. However, when these employees retire or leave, their expertise and institutional knowledge are at risk of being lost. To avoid this, companies can follow the example of organisations that actively involve their knowledge leaders in creating training materials that capture and preserve this critical information.
For instance, we worked with a company that employed a knowledge director responsible for continuously learning about the company’s operations and transforming that knowledge into training materials. This process ensured that essential insights and best practices were recorded and shared with the broader workforce. By collaborating with a video production firm, they were able to transform this wealth of knowledge into high-quality training videos, preserving it for future employees.
Other companies can adopt a similar approach by empowering their own knowledge leaders or influencers to work directly with a video production firm whenever valuable information needs to be captured and turned into training content. Knowledge leaders, with their deep understanding of common challenges and frequently asked questions, can identify the most relevant topics for training and work with video professionals to create impactful, structured content.
To ensure participation and high-quality content, companies can implement incentive programs, rewarding knowledge leaders for creating the most valuable or widely used training videos. For example, recognition or bonuses could be tied to employee engagement, training video views, or improvements in employee performance. By encouraging knowledge leaders to contribute regularly and partnering with a video production firm like Sound Idea Digital, companies can ensure that essential knowledge is continuously captured, shared, and used for employee development.
How Video Production Firms Transform Knowledge into Training Videos
A successful training video requires more than just turning on a camera and recording. It involves careful planning and structuring of the content. A video production firm like Sound Idea Digital has the expertise to guide this process, ensuring the material is presented in a way that employees can easily absorb.
The structure of a training video is critical. Videos need to be bite-sized, allowing employees to watch them during work hours without taking up all of their time. The content should be clearly outlined, beginning with a summary of the topics, followed by a detailed explanation, and with a clear statement of the learning outcomes. At Sound Idea Digital, we specialise in producing training videos that meet these requirements. We can also add quizzes and interactive elements to convert videos into eLearning modules, providing an even more effective learning experience.
The Role of Instructional Design in Effective Training Videos
At Sound Idea Digital, our instructional designer plays an essential role in both the creation of training videos and their conversion into advanced eLearning experiences. While training videos are effective tools on their own, they can be further enhanced by turning them into structured eLearning courses, providing employees with more engagement and opportunities for growth.
An instructional designer knows how to separate the information into retainable pieces, ensuring that learners are not overwhelmed. They understand how much information can be absorbed, tested, and interacted with during a single session. This approach ensures that the learning experience remains clear and simple, without losing depth. By carefully balancing the material, the instructional designer ensures that the content is understood, retained, and applied effectively.
When training videos are transformed into eLearning, the added flexibility allows employees to learn at their own pace. Interactive elements, such as quizzes and assessments, enable learners to test their understanding and reinforce the material. This combination of video and eLearning creates a comprehensive system for skill development, helping employees grow while ensuring your company retains valuable knowledge.
Why Partner with Sound Idea Digital for Training Videos?
Investing in training is essential for creating a workforce that feels valued, engaged, and prepared for growth. Training videos, especially when enriched by the knowledge of long-standing employees, help retain critical information within your company. Transforming this expertise into structured learning preserves institutional knowledge and creates opportunities for employees to upskill and advance.
Partnering with a video production firm to create high-quality training materials ensures that knowledge remains accessible and practical for a new generation of workers with diverse needs. By focusing on well-designed learning resources, companies can enhance employee motivation and commitment, ultimately contributing to long-term success and growth.
Create impactful training materials with our video production firm. We specialise in both training videos and eLearning solutions, supported by experienced instructional designers. By collaborating with your knowledge leaders, we can develop training videos that engage your team and preserve essential knowledge. Connect with us to develop training solutions that empower your employees.
We are a full-service Web Development and Content Production Agency in Gauteng specialising in Video Production, Animation, eLearning Content Development, Learning Management Systems, and Content Production.
Contact us for a quote. | enquiries@soundidea.co.za | https://www.soundideavideoproduction.co.za| +27 82 491 5824 |