Video Production Company Insights: Marketing Videos
We’ve learned from experience that the smallest details can have a big impact during a video shoot. For example, while working with a large catering company that provides services to corporate canteens, we were tasked with filming a marketing video. The project included capturing outdoor shots as the sun was setting, which required specific lighting to ensure the footage was just right. As a video production company, we always plan every detail carefully, including checking for accessible power sources for additional lighting. However, on the day of the shoot, we discovered that the power source ran on prepaid electricity, and the nearest location to purchase more was already closed.
While this unexpected situation required quick adjustments, it turned into a valuable lesson in flexibility and problem-solving. We found creative solutions to keep the production on track and still achieved the high-end look the client wanted. Although minor hiccups like this can happen, there are steps you can take to help avoid them. This article will guide you on how to prepare before the video production company arrives to film your marketing video, ensuring the process runs smoothly and efficiently.
Prepare Employees and Stakeholders
Before your video production company’s crew arrives, it’s important to ensure that all employees and stakeholders involved in the shoot are well-prepared. Clearly outline their roles and the purpose of the video to avoid any confusion on the day of filming. Coordinate the schedule to make sure participants are available and that filming proceeds without interruptions.
For those presenting, rehearsing key segments beforehand will build confidence and prevent mistakes. Additionally, ensure everyone knows what to wear. Employees in the background should either wear company-branded clothing or attire without visible logos from other companies.
Tidy the Filming Environment
A well-organised and clean environment is crucial for a successful marketing video. Make sure desks are tidy, cables are neatly hidden, and unnecessary items are removed from the background. Posters or signs that aren’t needed for the video should be taken down, leaving a clean, professional setting.
A clutter-free space not only looks better but also prevents distractions for the viewers. Small tasks like dusting surfaces and ensuring floors are clean can help create a polished and visually appealing setting for your video.
Coordinate Logistics with the Video Production Company
Although the video production company will manage most technical aspects, preparing certain logistical details in advance can help avoid any last-minute disruptions. The crew may need extra space to set up their equipment, so be ready for the moving of furniture or temporarily remove personal items like photographs from employees’ desks. While this might feel slightly disruptive, these preparations will make the crew’s presence less intrusive. Also, inform employees who won’t be on camera about noise control to prevent any unnecessary interruptions during filming.
Review Legal Requirements and Permits
Make sure that any permits required for your filming locations are secured ahead of time. This step ensures that everything is in place before the video production company arrives. Review any legal considerations, including non-disclosure agreements (NDAs), if you’re filming in sensitive areas or covering confidential information.
Assign a Point of Contact
Assign a point person from your team who can work with the video production company. This individual will serve as the main contact, assisting the crew with any last-minute questions or needs and ensuring that everything runs smoothly on the day of the shoot.
Plan for Accessibility and Crew Comfort
Ensure the crew knows where to park and has easy access to power outlets, restrooms, and designated spaces to set up their equipment. Small details like providing water and snacks for the crew can make the day run more smoothly. Discuss lunch arrangements with the producer beforehand, as the crew often doesn’t have time to leave the set to find food. A comfortable crew is a productive crew, and these little considerations can positively affect the shoot.
Prepare Products, Props, and Locations
If your video will feature products, make sure they’re ready in advance and are camera-ready. For office or industrial settings, organise any necessary props or branding elements that need to be included in the video.
Scout the filming locations before the shoot and ensure they’re free of distractions or unnecessary background noise. Check how the lighting changes throughout the day to determine the best time to shoot, or arrange for artificial lighting to be used if necessary.
Ensure Power Source Accessibility
Double-check that there are enough power outlets near the filming area for the production crew’s equipment. You might need additional extension cords or external power sources to ensure everything runs smoothly during the shoot. Confirming these details with the video production company ahead of time can help prevent disruptions.
Plan for Lighting Changes Throughout the Day
Lighting plays a crucial role in any marketing video. Natural light shifts throughout the day, so what looks great in the morning might create unwanted shadows later. Make sure you assess how the lighting changes at the time of your scheduled shoot or have alternative lighting options ready to avoid any issues.
Be Prepared for Weather Conditions
For outdoor shoots, even a clear forecast can change unexpectedly. Prepare for sudden weather changes like wind or cloud cover, which can affect lighting and sound. If possible, have a backup indoor location ready or use tents to protect equipment in case of unexpected weather.
Conclusion
A marketing video requires far more precision than a training video. While training videos are practical and focused on delivering information, marketing videos are centred on aesthetics and persuasion. Every detail, from the lighting to the way employees present themselves, contributes to the final impact of the video. Even the smallest oversight can stand out, as marketing videos aim to convince an audience to take action, often within a short span of time. This is why thorough preparation is critical before your video production company arrives. Ensuring employees are informed, the environment is well-organised, and logistical details are covered will make the shoot smoother and more efficient. By addressing these factors ahead of time, you can help your video production company deliver a high-quality marketing video that meets your expectations.
If you’re looking for a reliable video production company to create a marketing video that aligns with your vision, Sound Idea Digital can help. Our experienced team focuses on effective planning and collaboration to ensure your project is well-prepared and executed. Contact us today to discuss your needs and start the process of producing a professional video.
We are a full-service Web Development and Content Production Agency in Gauteng specialising in Video Production, Animation, eLearning Content Development, Learning Management Systems, and Content Production.
Contact us for a quote. | enquiries@soundidea.co.za | https://www.soundideavideoproduction.co.za| +27 82 491 5824 |