Video Production Firm vs. In-House Videos
The advancement of technology has made it easier than ever to create videos. Many people carry smartphones in their pockets that can film high-quality footage and take impressive photos. As the quality of phone cameras continues to improve, some companies may think that they can save money by creating their own training or marketing videos in-house. However, while the technology is accessible, producing a cohesive and professional video involves more than simply pressing record on a phone. The process of filming and editing is far more nuanced, requiring specialised skills and experience. This article will explore the key differences between using a professional video production firm and attempting to create videos in-house, highlighting the value a production company can offer.
Equipment Doesn’t Equal Expertise
While smartphones can produce good-looking footage, the quality often doesn’t meet the standards required for professional marketing or training videos. It’s similar to owning a Fender Stratocaster—the guitar favoured by Jimi Hendrix-but owning the same equipment doesn’t make you one of the most influential guitarists in rock history. Just because you have the same equipment doesn’t mean you’ll produce the same results. In the same way, having a camera or smartphone in hand doesn’t make someone a professional filmmaker.
Video production requires many skills that take time to master. A video production firm has the experience and knowledge to use advanced equipment like fluid heads, tracks, dollies, gimbals, and more. Understanding these tools is crucial to telling a story visually. Elements such as composition, exposure, colour, motion, shot duration, and audio are all taken into account to ensure a professional result.
People with little to no knowledge of video production won’t take these aspects into account, and they aren’t aware of them, which is portrayed in the video. When creating videos in-house, this lack of awareness can reflect poorly on your company, even if the video is only intended for internal use. You run the risk of reputational damage because even if your videos are just for health and safety purposes, every person walking through your organisation—whether they are visitors, contractors, or your own staff—will see them, leaving them with an impression of your company that resounds in unprofessionalism.
The Hidden Costs of In-House Video Production
It’s easy to assume that filming a video in-house will save money, but this isn’t always the case. For example, you might ask your HR team to film and edit a training video. While this might seem cost-effective, it’s important to consider the time it takes them to do this. Over two weeks, the team’s hourly rates can add up, and the video may not meet expectations. You may find yourself scrapping the project and hiring a professional video production firm anyway, resulting in higher overall costs.
On the other hand, working with a professional video production firm is an investment. A production team will streamline the process, delivering a cohesive product that meets your goals from the start. In the long run, this can save you both time and money, as you avoid having to redo the project.
Why Video Production Firms Don’t Use Phones
There are valid reasons why a professional video production firm doesn’t rely on smartphones to film. While phones have advanced, they still lack the capabilities of professional cameras. The higher resolution, dynamic range, and colour depth that professional cameras provide lead to superior image quality. Additionally, professional cameras offer greater flexibility with lens options, which is critical for achieving specific looks and effects.
Audio is another critical component. Professional microphones and audio recording equipment produce cleaner and more precise sound than the built-in microphones on phones. Without quality sound, even visually stunning videos can fall flat. Similarly, lighting plays a significant role in video production. Professional lighting equipment allows for precise control over a scene’s appearance, which is difficult to achieve with phones in low-light or high-contrast settings.
A video production firm’s equipment also enables more flexibility in post-production. Professional cameras make it easier to apply colour correction, stabilisation, and special effects. By comparison, phone footage can limit what can be achieved in editing, making it harder to deliver a consistent final product.
When It’s Okay to Use Phones for Video Production
Although a video production firm typically uses high-end equipment, there are times when filming with a phone can be useful, particularly when done under professional direction. For instance, we once worked on a video project filmed in another country under challenging conditions. Some shots were compromised due to muddy equipment. When the client informed us of the issue, we directed them to film the necessary shot using their phone and send it to us.
On another occasion, we advised a client to purchase a lavalier microphone for their phone, which allowed them to record high-quality translations that we could integrate into the final video. In these cases, the phone acted as a useful tool to complement the larger production process.
Conclusion
While modern technology gives everyone access to video equipment, there’s a significant difference between filming a video in-house and working with a professional video production firm. A production company brings specialised skills, professional equipment, and years of experience that result in a professional final product, which can help your business make the right impression. While there may be specific instances where phone footage can be useful, relying solely on in-house production often leads to higher costs and lower-quality results in the long run.
At Sound Idea Digital, we recognize that quality video production is crucial for your business. A professional video production firm can help you make a lasting impression with your audience. Reach out to us today to explore how we can assist in creating videos that accurately represent your brand.
We are a full-service Web Development and Content Production Agency in Gauteng specialising in Video Production, Animation, eLearning Content Development, Learning Management Systems, and Content Production.
Contact us for a quote. | enquiries@soundidea.co.za | https://www.soundideavideoproduction.co.za| +27 82 491 5824 |