Video Productions Company: The Brain Prefers Video
The human brain is an incredible processor of information, capable of analysing data in ways we often take for granted. One fascinating fact is that the brain processes visuals 60,000 times faster than text, making it far more adept at absorbing information through images and motion than through written words. In today’s fast-paced, information-saturated world, video has become the preferred medium for communication, learning, and marketing. Video aligns perfectly with how the brain functions, whether it is drawing attention through motion or improving memory through narratives. This article will explore why video is such a powerful tool by diving into how the brain processes visual content. We will also discuss how video production companies use this knowledge to create different types of videos that cater to specific purposes, whether for advertising, training, or brand storytelling. By understanding how the brain consumes video, businesses can make more informed choices about how to articulate their messages, and why partnering with a video productions company is the best way to achieve those goals.
Visual Dominance: The Brain’s Fast-Track to Understanding
The brain is highly visual by nature. Nearly 90% of the information processed by the brain is visual, and it can process images much faster than text. This is why video is such an effective medium for communication—viewers can grasp complex ideas quickly through visuals.
How a Video Productions Company Can Use This:
By focusing on strong visual communication, video production companies can create videos that present ideas succinctly. Whether it is an explainer video, marketing content, or corporate training, emphasising visual elements ensures that your message is delivered clearly and quickly, reducing the cognitive load on the viewer.
Motion Captures Attention
Human brains are wired to detect movement. This trait stems from survival instincts, where noticing motion in our surroundings was key to avoiding danger. In modern contexts, motion continues to be a powerful way to grab and maintain attention, which is critical in a time of constant distractions.
How a Video Productions Company Can Use This:
Incorporating motion strategically, such as through dynamic scenes, animation, or quick transitions, helps keep the audience’s attention. A video production company can tailor the level of motion depending on the type of content—high-energy videos for ads, or subtle motion for informative content like health and safety training.
Mirror Neurons: Creating Emotional Connections
Mirror neurons are a key component of human empathy. These neurons fire when we see someone else performing an action, allowing us to ‘feel’ what they are experiencing. In video, this creates a powerful emotional connection between the viewer and the content, making the video experience more immersive.
How a Video Productions Company Can Use This:
A well-crafted video can tell a story that the audience connects with emotionally. Whether it is through a character-driven narrative, a testimonial video, or an educational piece, video production companies can use this understanding to create content that appeals strongly to viewers.
Multisensory Engagement: The More, The Better
Video is unique in that it can stimulate multiple senses at once—sight, sound, and implied touch or motion. When multiple senses are engaged, the brain activates more areas, which increases memory retention and improves understanding of the material.
How a Video Productions Company Can Use This:
By combining visuals, music, sound effects, and voiceovers, video production companies can create videos that reach viewers on multiple levels. This is especially effective for training videos, where retaining information is important, or in marketing videos designed to make an impression on the viewer and urge them to take action.
Storytelling: A Natural Way to Absorb Information
Humans are natural storytellers. The brain processes and remembers information better when it is delivered as a narrative. Video, with its combination of visuals, audio, and structure, is the perfect medium for storytelling.
How a Video Productions Company Can Use This:
A video productions company can develop brand narratives that incorporate visuals and real-life examples. By tapping into the innate human affinity for storytelling, videos can transform abstract concepts into relatable experiences. Whether for a product launch, company overview, or training module, this approach encourages viewers to see themselves in the narrative, making the content memorable and personally relevant.
Attention Span: Short and To-the-Point
The average attention span is short, and the brain can only process a limited amount of information at once. Video production companies know this and structure content in digestible segments, often under 10 minutes, to prevent cognitive overload.
How a Video Productions Company Can Use This:
For educational content or corporate training, breaking up long videos into shorter, focused segments ensures viewers can absorb information without feeling overwhelmed. For marketing purposes, short, punchy videos can deliver the key message without losing the viewer’s attention.
The Power of Color and Music
Colours and music trigger different responses in the brain. Specific colours can influence mood, and music can enhance emotional responses. For example, red may evoke urgency, while blue might instil calmness. Similarly, music can increase the emotional impact of a scene or reinforce a brand’s identity.
How a Video Productions Company Can Use This:
Understanding how the brain reacts to colour and sound, a video productions company can design videos that engender specific emotions or moods. For promotional videos, upbeat music combined with warm colours might encourage action, while softer tones and colours in internal company messages may create a sense of trust and reassurance.
Faster Emotional Processing
Video allows the brain to process emotions much faster than text or still images. The combination of moving images, music, and spoken word makes it possible to bring about a strong emotional response within seconds.
How a Video Productions Company Can Use This:
Video production companies can use this to their advantage by creating impactful introductions that grab viewers emotionally from the first moment. This is particularly effective in advertisements, testimonials, and company branding videos where a quick emotional connection is pertinent to the video’s success.
Conclusion: Why Choose a Video Productions Company?
Given the brain’s preference for video, it is clear why this medium is the best choice for a variety of purposes, from marketing and advertising to training and internal communication. Video combines visuals, sound, motion, and emotion in a way that no other medium can. A video production company has the expertise to create videos that align with how the brain processes information, ensuring that your message is seen, remembered, and better yet, acted upon. When it comes to getting the most out of your content, commissioning a video productions company is an investment in communication that succeeds.
Connect with your audience through video that supports how the brain learns and remembers. Sound Idea Digital is a video productions company dedicated to creating content that makes your message memorable. Get in touch today to learn how we can help you effectively communicate your message.
We are a full-service Web Development and Content Production Agency in Gauteng specialising in Video Production, Animation, eLearning Content Development, Learning Management Systems, and Content Production.
Contact us for a quote. | enquiries@soundidea.co.za | https://www.soundideavideoproduction.co.za| +27 82 491 5824 |