Johannesburg Production Companies: Data-Driven Video Content
It is often said that the numbers never lie. Take Spotify, for example. The music streaming giant uses data to build personalised playlists for its users, such as the popular "Disc
Videos Company: The Three-Act Structure
Picture this: You are ready to watch a YouTube video after a long day’s work, and, as usual, an advertisement pops up. You have run out of luck because there is no skip after fiv
Video Production Agencies: A Guide to Post-Production
Imagine this: You have just signed on with a video production agency for a big new project, and the excitement is palpable. You can already picture the final video in your head—t
Production Companies in Johannesburg: 360-Degree Videos
Imagine this: you are attending a high-profile event in Johannesburg—a buzzing corporate conference with industry leaders and innovators. You find yourself sitting in the front r
Video Production Johannesburg: Mobile-First Content
Did you know that vertical videos on mobile devices are watched to completion 90% more often than horizontal videos? This global trend is particularly relevant in Johannesburg, whe
Videos Company: The Psychology Behind Music Selection
In 2012, Old Spice released its “Smell Like a Man, Man” campaign featuring the character famously played by Isaiah Mustafa. The bold visuals were unforgettable, but what solidi
Video Production Firm: Interactive & Shoppable Videos
Imagine watching a makeup tutorial or a fashion lookbook, and instead of bookmarking products to search for later, you could instantly add them to your shopping cart—right from t
Innovative Camera Techniques in Explainer Videos
When Dropbox launched its explainer video, the company aimed to showcase the product features while making cloud storage feel effortless. Rather than relying solely on animations o
Video Production Company: Social Media Marketing
Glossier started as a blog in 2014, and within just a few years, it became a billion-dollar company. The secret to their success? Social media video. Glossier used videos to showca
Video Production Companies: Aristotle’s Modes of Persuasion
When you watch Coca-Cola’s “Open Happiness” campaign, it is easy to simply enjoy the upbeat music and feel-good visuals of people laughing, sharing a Coke, and embracing life