Video Production Company Johannesburg: Marketing Insights
Have you been considering updating your marketing strategy but are unsure if video is worth the investment? After all, creating high-quality video content requires both time and money, and it is only logical to question if it will truly deliver results. Well, let’s fight logic with logic. In this article, we will break down some of the most important video marketing statistics for 2025 to help you make an informed decision based on hard numbers. Video marketing is not just a passing trend—it is an essential part of any modern marketing strategy. We will walk through statistics that highlight why video content should be at the forefront of your marketing efforts and how it can directly impact your business. Plus, we will explore how a video production company Johannesburg can help create video content that directly supports your marketing objectives.
1. Video Will Account for 82% of All Internet Traffic by 2025
According to projections, by the end of 2025, 82% of all internet traffic will come from video content. This statistic shows that video is dominating the internet. When you think about it, this should be a wake-up call for businesses that have not yet made video a priority in their marketing campaigns.
What does this mean for your business? Quite simply, your audience is already watching a significant amount of video online. Whether it is through social media platforms like YouTube, Instagram, or TikTok, or through videos embedded on websites, people are actively consuming video content. If your business has not yet embraced this shift, it is time to reconsider your content strategy and start creating videos that speak directly to your audience.
Working with a video production company Johannesburg can help you create content that aligns with these digital habits and taps into the 82% of internet traffic, which is not a small number, or one that can be passed up on.
2. 75% of Video Consumption Happens on Mobile Devices
Mobile devices are the most popular way to consume video, with 75% of video content being watched on smartphones and tablets. This means that when creating video content, you need to ensure that it is optimised for mobile viewing. Videos that are easy to watch on a smaller screen, with clear visuals and concise messaging, will perform better on mobile.
For businesses, this means that video production must take mobile-first design into account. Think about how your videos look on smaller screens and how they can grab attention quickly, as viewers tend to scroll fast. Partnering with a video production company Johannesburg can help you optimise your video content for mobile viewing, ensuring you stay ahead of the competition.
3. Consumers Are 85% More Likely to Buy a Product After Watching a Video
When it comes to making purchasing decisions, consumers are highly influenced by video content. According to recent statistics, consumers are 85% more likely to buy a product after watching a video about it. This speaks volumes about the effectiveness of video in converting potential buyers into actual customers.
Why does this matter? Video allows businesses to showcase their products in action and demonstrate how they work. It is no longer just about showing a product in a catalog; video allows you to showcase your product, demonstrating its value in a way that written descriptions and static images simply cannot.
If you want to increase your chances of converting potential customers, creating product videos, tutorials, or customer testimonials is a great place to start. A video production company Johannesburg can help you create professional videos that effectively communicate the value of your product or service.
4. 72% of Consumers Prefer to Learn About Products or Services via Video
Consumers do not just watch videos for entertainment; they also prefer to learn about products and services through video content. In fact, 72% of consumers report that they would rather learn about a product or service through video rather than other formats, such as text or images.
This means that video is one of the most effective ways to educate your audience. Whether it is through explainer videos, how-to guides, or product demonstrations, video makes it easier for consumers to understand your offering. If your business has a product or service that requires explanation, creating a video can help your potential customers make an informed decision.
If you need help with video production, a video production company Johannesburg can assist in creating high-quality educational videos that communicate your message effectively.
5. 92% of Video Marketers Are Satisfied with Their ROI
Video marketing is not just a popular strategy; it is also highly effective. According to recent reports, 92% of video marketers are satisfied with the return on investment (ROI) they get from video content. This demonstrates that video marketing is not only a great way to engage audiences but also a highly profitable one.
What does this mean for your business? If you are hesitant about investing in video production, this statistic shows that video content tends to yield positive results. Whether it is through increasing engagement, driving traffic to your website, or boosting sales, the ROI on video content speaks for itself. A video production company Johannesburg can help you make the most out of your investment by creating content that drives measurable results.
6. Video Content Is Shared 12x More Than Text and Images Combined
On social media platforms, video content is far more shareable than text and images combined. Videos are 12 times more likely to be shared, which means they have a higher chance of reaching a wider audience and generating organic exposure.
This presents a huge opportunity for businesses to increase their reach and grow their brand. When people like what they see, they are more likely to share it with their network, which can lead to viral growth and increased brand awareness. By creating shareable video content, you can take advantage of social sharing and extend your reach far beyond your immediate audience.
A video production company Johannesburg can help you create video content that is engaging, shareable, and perfectly suited for social media platforms.
7. Explainer Videos Are the Most Popular Type of Video Content
Explainer videos are among the most popular types of video content. These videos are often used to explain a product, service, or concept in a concise and engaging way. They are ideal for businesses looking to introduce a new product or explain a complex idea to their audience.
If your business has a product or service that requires a bit of explanation, an explainer video can be a great choice. It allows you to simplify your message, present it in an easy-to-understand format, and make it more memorable for your audience. An experienced video production company Johannesburg can help you plan and create your explainer video, incorporating animation where necessary to make it even more engaging.
8. 53% of Businesses Use Live Streaming for Events
Live streaming has become an increasingly popular way for businesses to connect with their audience in real-time. In fact, 53% of businesses now use live streaming for events, product launches, Q&A sessions, and more. Live streaming allows you to engage with your audience in a more personal and immediate way, creating a sense of urgency and excitement around your brand.
If you are planning an event, product launch, or live demonstration, live streaming can be a great way to involve your audience and build anticipation. Whether it is hosted on social media platforms or your own website, live streaming offers a direct and interactive way to engage with potential customers. A video production company Johannesburg can help ensure your live streaming events are professionally executed and reach your target audience effectively.
9. 89% of Businesses Use Video as a Marketing Tool, with 95% Considering It Crucial to Their Strategy
The widespread adoption of video marketing is evident, with 89% of businesses using video as part of their marketing strategy. Of these businesses, 95% consider video an essential component of their overall marketing plan. This shows that video is not just an option anymore; it is a must-have for businesses looking to stay competitive.
This statistic reinforces the importance of incorporating video into your marketing efforts. If you are not already using video, you may want to reconsider your approach. Video marketing is no longer just for large enterprises; businesses of all sizes can benefit from video content. A video production company Johannesburg can help you create video content that is seamlessly integrated into your overall marketing strategy.
10. 93% of Marketers Say Short-Form Video Is Key to Attracting Customers
Short-form videos are rapidly becoming the preferred format for digital marketing. According to 93% of marketers, short-form video is important for attracting new customers.This makes sense, given the overwhelming amount of content available online, where viewers quickly discern what appeals to them and what does not, leading them to skip over long videos that do not capture their interest.
For businesses, this means that short, snappy videos are essential for capturing your audience’s attention. Whether it is through ads, social media posts, or teasers, short-form videos can help introduce your brand and encourage viewers to take the next step in their customer journey.
A video production company Johannesburg can help you produce high-quality short-form videos that cut through the noise and grab your audience’s attention.
Looking Ahead: The Future of Video Marketing
With video increasingly dominating online content consumption, its importance is set to grow even further. In the future, video platforms will continue to evolve, with short-form content becoming even more dominant on platforms like TikTok and Instagram. Additionally, as technology improves, personalised video content will become increasingly common, allowing businesses to tailor videos to individual viewers based on their preferences and behaviours.
Furthermore, augmented reality (AR) and virtual reality (VR) are expected to play a larger role in video marketing, particularly in industries like retail, real estate, and entertainment. These immersive technologies will offer even more engaging ways for businesses to reach their audience.
Conclusion
By now, there should be no more convincing left to do. As they say, “the numbers don’t lie.” If you are still on the fence, try it out for yourself and see the benefits of adding video to your marketing strategy. The truth is, video is becoming a central part of how people connect with brands and make purchasing decisions. If you are not already incorporating it, now is the time to rethink your approach before you miss out.
Instead of just following trends, think about how video can support your brand’s strategy. Will it help explain your product better? Allow you to connect with your audience more effectively? Or simply make your brand feel more accessible? No matter the reason, video lets you do things other formats cannot, and with all the potential on the table, the only question left is: What are you waiting for?
Think video marketing is the way to go? We do too! Sound Idea Digital can help you create videos that capture attention and get real results. Reach out today and let’s get started.
We are a full-service Web Development and Content Production Agency in Gauteng specialising in Video Production, Animation, eLearning Content Development, Learning Management Systems, and Content Production.
Contact us for a quote. | enquiries@soundidea.co.za | https://www.soundideavideoproduction.co.za| +27 82 491 5824 |