Videos Company: Should you be on LinkedIn?
You have probably heard of LinkedIn. Maybe you have seen the memes poking fun at the job titles or watched a parody video of someone announcing their latest promotion in dramatic fashion. Perhaps, during a casual chat, someone looked at you wide-eyed and asked, “Wait, you are not on LinkedIn?” That question might have nudged you into a minor moment of doubt—Am I behind? Should I have started building a presence yesterday? The idea of creating a profile, updating it regularly, and maintaining some kind of consistent activity can feel a bit like starting a side job. You may have even thought, “Maybe I need a good video,” and then wondered if that is a bit much. You are not alone in feeling this way—many professionals face the same questions. This article will provide you with all the information you need to make an informed decision about LinkedIn, the role of video on the platform, and whether it is the right approach for your business. By the end, you will have a clear understanding of why LinkedIn is worth considering, and how a videos company can help make the process easier.
What Is LinkedIn and How Did It Become So Popular?
LinkedIn started in 2003 as a way to help people connect professionally. It was not particularly flashy—think online résumé meets company directory. But over the past two decades, it has expanded into a much more active space. As of 2025, it has over 930 million users globally, and its role goes far beyond job hunting.
Today, LinkedIn functions as a professional publishing platform, networking tool, company page directory, and content feed. It now includes features like live streams, newsletters, and—you guessed it—video uploads. This shift is what brought in individual professionals and businesses looking to expand their presence. Recently, many companies have also turned to a videos company to produce high-quality content that helps them connect with their audience and build credibility in their industry.
Why Being Active on LinkedIn Is Worth the Time
While having a profile is one thing, being active on LinkedIn offers different kinds of advantages. The most obvious is visibility. When someone Googles your name or company, your LinkedIn page is usually one of the first results. That alone is a strong reason to keep it current.
More importantly, consistent posting and interaction put you in front of your professional network in a way that feels native to the platform. If you share articles, observations, or updates, people notice. You are not expected to entertain; you are expected to contribute something useful or interesting.
This is especially relevant for companies offering services or building professional credibility. Regular content helps demonstrate what you do and how you think. If you choose to work with a videos company, this content can be elevated further, especially if you decide to include well-produced video posts that do not feel like recycled social media fluff.
What Role Does Video Play on LinkedIn?
Video on LinkedIn is no longer experimental—it is well-established. Native videos (those uploaded directly to the platform, not just links) perform far better than plain text posts. According to a report from Tomislav Horvat’s 2024 LinkedIn usage study, native video is shared approximately 20 times more than other post types.
Why? Because it makes people stop scrolling. A video featuring a person speaking to the camera, a quick company update, or a relevant case example tends to get noticed. It adds a layer of familiarity that static posts rarely provide.
This is where a videos company often comes into the picture. While quick phone videos have their place, professionally produced video content typically carries more weight on a platform that values professionalism. For example, when a company’s CEO shares a short message with clean visuals and clear sound, the video feels like an extension of the company’s reputation.
What Types of Videos Work Best on LinkedIn?
Not every video format is appropriate for LinkedIn. This is not the platform for dance challenges or scripted skits (unless you are doing it for irony, in which case—proceed with caution). The following types of videos have been shown to perform well:
- Company Culture Videos: Show the people behind the product or service. These help humanise the brand and are often used in recruiting. A videos company can help film interviews or office footage that does not feel awkward or staged.
- Product Demonstrations: If you are selling software, physical goods, or even consulting services, a quick walk-through or demonstration helps your audience understand what you actually offer.
- Thought Leadership Clips: These are short clips (1–3 minutes) where someone shares insights, trends, or observations related to your industry. A videos company can help script and film these in a way that feels natural while still maintaining a professional appearance.
- Customer Testimonials: Real clients speaking about their experiences can carry weight. These work particularly well when the testimonial is presented with good pacing and clarity, something a videos company is equipped to manage.
- Event Highlights or Recaps: If your team attended a conference, hosted a webinar, or ran a workshop, summarising that experience in a quick video helps share the value of that effort with your LinkedIn network.
The common thread in all of these is clarity. Videos on LinkedIn do not need to be cinematic. They just need to be clear, easy to understand, and appropriate for a professional context.
Should You Be Posting Videos?
This depends on a few things. Do you have something worth saying or showing? Do you want to grow awareness, increase trust, or improve visibility? If the answer is yes to any of those, then yes—video is worth considering.
Not everyone has the time or resources to make videos regularly. That is where working with a videos company becomes useful. Instead of posting quick phone clips inconsistently, a business can plan a set of videos in advance, shoot them professionally, and schedule them for consistent posting. This creates the appearance of activity without requiring someone from the team to constantly stop what they are doing to film new content.
It also helps ensure your video content matches your branding and communication style more effectively. This matters more than it might seem, especially on LinkedIn, where your audience may include potential clients, partners, or investors.
What Can This Lead To?
Here is what people often see from staying active on LinkedIn and adding video to the mix:
- More Views and Interactions: Video posts are more likely to be seen, shared, and commented on. This increases visibility without needing paid ads.
- Better Brand Awareness: People begin to associate your company with the topics or solutions you talk about.
- Stronger First Impressions: When someone checks out your profile or company page and sees recent video content, it suggests that you are active, modern, and communicative.
- Lead Opportunities: Sometimes, someone who watches your video reaches out. It might be a client, a collaborator, or a journalist. Video helps you stay on their mind in an organic way.
For companies that want these outcomes without committing internal resources to filming and editing, a videos company can handle the production, planning, and even help with deciding what types of videos to post.
Conclusion
LinkedIn has changed. It is no longer just a place to find a job or accept connection requests from people you met once at a conference. It is a content-driven platform where professionals learn, share, and interact. Video has become a natural part of that activity.
If you are thinking about how to participate meaningfully, especially as a business, then exploring video is not about jumping on a trend—it is about matching the way people already consume information on the platform. A videos company can help bridge the gap between “we should be posting more” and “here is what we posted this week.”
So yes, you have probably heard the question: What are you even doing if you are not on LinkedIn? The answer does not have to be complicated. Start where you are. If video is on the table, then know there are ways to do it professionally, clearly, and without guesswork.
LinkedIn videos are a smart move, but getting them right can take time. If you’re looking for help making the process easy and effective, Sound Idea Digital has you covered. Contact us today to learn more.
We are a full-service Web Development and Content Production Agency in Gauteng specialising in Video Production, Animation, eLearning Content Development, Learning Management Systems, and Content Production.
Contact us for a quote. | enquiries@soundidea.co.za | https://www.soundideavideoproduction.co.za| +27 82 491 5824 |