South Africa Animation Studio: Ethics of AI
In 2018, deepfake technology made headlines when it was used to create hyper-realistic videos of public figures, including one featuring Barack Obama. Initially, the technology was
Video Production Companies Johannesburg: Google’s SGE
Google’s Search Generative Experience (SGE) is changing the way people interact with online information. With artificial intelligence generating summaries and pulling in content
Video Production Companies in Johannesburg: Talent Dilemma
Your company is in need of a marketing video for your brand, and you've decided to use company employees as the talent. After all, it’s the people that make the company. As the c
Animation Companies in South Africa: Marketing Advantage
Imagine scrolling through your social media feed. Post after post, image after image, nothing stands out—until an animated video catches your eye. It moves, it intrigues, and bef
Animation Studio in South Africa: Animation Archetypes
When watching a movie, certain characters immediately convey who they are without a single word. A young lion cub standing on the edge of a rock, eyes wide with uncertainty, immedi
Video Productions Company: Social Listening
Nike's recent Super Bowl commercial, "So Win," made a statement with its tagline, "You can't win. So win." After a 27-year hiatus, Nike returned to the Super Bowl with a commercial
Animation Companies in Johannesburg: Anthropomorphic Characters
In 1952, Tony the Tiger made his debut as the mascot for Kellogg’s Frosted Flakes, created by artist Eugene Kolkey. Tony was unlike any other cereal mascot before him—energetic
Video Production Agencies vs. Marketing Agencies
Have you ever been in a situation where you need a video to promote your business, but you are unsure if you should focus on the bigger picture—like strategy and messaging—or d
Video Production Firm: Second Screen Media
Have you ever put on Friends for the hundredth time and found yourself scrolling through Instagram at the same time, liking photos of your friends' vacation or watching dog videos?
Video Production Company Johannesburg: CTA’s
Calls to action (CTAs) have been around longer than most people realise. Back in the 1950s through the 1980s, if you were watching TV or flipping through a magazine, you wouldd pro