Video Production Company: Using Stock Footage
When it comes to creating high-quality content, a video production company must sometimes rely on stock footage to meet project requirements. This happens when capturing original footage is impractical or outside of the production budget. Stock footage can flawlessly fill in gaps, but only when used thoughtfully and aligned with the rest of the video. For example, Sound Idea Digital was commissioned to create multiple videos for a large client featuring cargo ships at ports. Due to the complexity and high cost of filming on location, stock footage became a practical solution. However, incorporating stock footage into a video presents challenges. It must fit with the visual style of the original footage and avoid standing out as something separate. In this article, we will cover the key things to look for when stock footage is used, what to avoid, and how understanding these aspects can help during the procurement process when selecting a video production company.
What to Look for When Integrating Stock Footage
In recent years, stock footage libraries have expanded dramatically. Today, there are millions of video clips available, covering nearly every scenario you could imagine. Videographers and photographers contribute their work to these libraries, where it undergoes quality control checks before becoming available for use.
However, despite the wide variety of stock footage available, not all of it will fit seamlessly into every project. When choosing stock footage, it’s important to ensure that the people, environments, and actions depicted align with the story and context of your video. One common pitfall is using footage where the actors or the setting don’t match the location or demographic of your audience. For instance, if your video is filmed in a specific region, but the stock footage features individuals or environments that appear foreign or out of place, it will immediately stand out as stock footage and disrupt the flow of your video.
Avoiding Stock Footage Pitfalls
Poor acting in stock footage is another issue that can detract from your video. While the footage may appear high-quality at first glance, exaggerated or unnatural performances can make it obvious that the footage wasn’t originally shot for your project. This is particularly common in footage featuring actors who are supposed to be engaging in realistic everyday activities, yet come across as staged or forced.
Another area to watch closely is how stock footage is integrated with original filmed footage. One crucial aspect is colour grading. Stock footage may have been filmed under different lighting conditions or with a specific visual style, so it’s essential that the footage matches the tone and style of the scenes your video production company filmed. Mismatched lighting or colour grading will make the footage stand out and break the continuity of the video.
Keep the Footage Natural
When integrating stock footage, ask yourself whether the scenario depicted feels natural. If the stock footage features unrealistic situations, it can weaken the narrative of your video. For example, if a person in the footage is engaging in an activity that doesn’t align with the overall message or setting, such as using VR outside a corporate office, the footage will feel disconnected from the story you’re telling.
Sometimes, even the smallest details, such as an actor’s clothing or hairstyle, can reveal stock footage for what it is. Dated styles or out-of-touch imagery can send the wrong message, especially if your video aims to feel current and relevant.
Stock Footage: A Practical Solution for Video Production Companies
At times, a video production company needs to turn to stock footage due to practical limitations or budget constraints. With the rise of AI-generated visuals, there are even more options available, but the same rules still apply: the footage must fit the overall tone, style, and message of the video. By knowing what to look for, you can evaluate a video production company’s showreels with a critical eye, ensuring they handle stock footage in a way that enhances rather than detracts from the final product.
When assessing potential video production companies, consider how well they integrate stock footage into their own projects. If the stock footage they’ve used in their showreels stands out awkwardly, it could signal a lack of attention to detail in your own project.
Making Informed Choices for Your Next Video
Understanding how stock footage should be used is essential when selecting the right video production company. By paying attention to details like how well they blend stock footage with original content, you’ll be better equipped to evaluate their work. Keep an eye on the consistency of style, colour grading, and the natural fit of the footage. A production company that can seamlessly integrate stock footage shows attention to detail and a commitment to quality, which is crucial for ensuring your project stays cohesive and professional.
If you need a video production company that knows how to integrate stock footage without disrupting the flow of your project, we’ve got you covered. Sound Idea Digital has the expertise to ensure your video remains cohesive and professional. Contact us today to discuss your next project.
We are a full-service Web Development and Content Production Agency in Gauteng specialising in Video Production, Animation, eLearning Content Development, Learning Management Systems, and Content Production.
Contact us for a quote. | enquiries@soundidea.co.za | https://www.soundideavideoproduction.co.za| +27 82 491 5824 |