Sound Idea Digital was commissioned to create a detailed safety induction video for SGB Cape, a leading industrial services company in South Africa. The client specialises in providing labour and equipment for industrial projects, including plant maintenance, shutdowns, and new builds. Given the nature of their work, safety is paramount, particularly for their staff who frequently operate in high-risk environments. The induction video was designed to ensure that all employees, especially those involved in scaffolding and working at heights, are well-informed about the necessary safety protocols.
Project Scope and Development
For this project, we introduced a bespoke 3D mascot designed specifically for the client. This character was integrated into the video as the primary presenter of key safety information. The mascot was dressed in PPE that matched the client’s specifications, including a working-at-heights harness, a specialised toolkit, and the client’s logo on the clothing. Facial expressions and accurate mouth movements were created to make the character appear more lifelike, enhancing its ability to engage with viewers on serious safety topics. The mascot was not limited to the video alone—its use was extended to posters on site and internal communications, providing a consistent safety message across multiple platforms.
The character served as a guide throughout the video, introducing and transitioning between various safety topics. These topics were closely aligned with the client’s operational hazards, with particular emphasis on working at heights. This area was crucial as the client provides and erects scaffolding for industrial use and operates cherry pickers to reach significant heights. The video aimed to thoroughly address these concerns by providing detailed guidance on safe practices.
Real-World Integration and Filming Conditions
One unique element of the project was the integration of the 3D mascot into real-world environments. We filmed on-site at several of the client’s working plants, taking care to capture environments relevant to the safety topics covered in the video. The 3D character was then digitally inserted into these real-world settings, creating a seamless blend of animation and reality. This approach gave the safety messages additional context, making them more relatable and grounded in the actual work environments where the employees operate. In addition to the mascot, we included motion graphics that illustrated critical safety messages, providing visual clarity on the key points being discussed.
Filming took place in a variety of conditions, some of which were challenging. For example, certain locations had low light, requiring us to use portable, battery-operated lighting to maintain high-quality visuals. We also paid special attention to sound, as industrial environments tend to be loud. To ensure an authentic audio experience, we recorded ambient factory sounds, including welding noises, and incorporated them during post-production. Shotgun microphones were used to capture these sounds without interference, adding to the overall realism of the video.
Script Development and Safety Focus
The script for the safety induction video was developed in close collaboration with the client. During the planning phase, we held multiple meetings to fully understand the safety issues they needed to address. We provided them with a list of potential topics, which they refined to suit their specific requirements. A large portion of the video focused on working at heights, which is one of the client’s core operational areas. Scaffolding and cherry pickers play a vital role in their services, and it was critical that these risks were clearly communicated to the employees.
The script was structured to be straightforward and instructional, ensuring that the safety messages were clear and relevant. It also aligned with the client’s operational realities, providing practical information that employees could apply directly in their work. This approach ensured that the video would not only inform but also serve as an ongoing training resource for the client’s staff.
Conclusion
The safety induction video created for the client addressed essential safety topics and offered a distinctive blend of animation and real-world environments. By combining a 3D mascot with live footage, we delivered a solution that was both informative and visually engaging. The video, along with the additional use of the mascot in posters and communications, helped the client deliver a consistent safety message across their organisation. This project accentuates the importance of personalised safety communications, especially in high-risk industrial environments, and provides the client with a lasting tool to enhance workplace safety.
If your company needs a professional safety induction video that’s both informative and visually effective, Sound Idea Digital can create a solution designed around your specific needs. From 3D character integration to motion graphics, we ensure your safety message resonates with your team. Contact us today to produce a safety video that supports your workplace safety culture.
We are a full-service Web Development and Content Production Agency in Gauteng specialising in Video Production, Animation, eLearning Content Development, Learning Management Systems, and Content Production.
Contact us for a quote. | enquiries@soundidea.co.za | https://www.soundideavideoproduction.co.za| +27 82 491 5824 |