The Classical Roots of a Video Production Company
When we think about video production we are often inclined to consider the advancement of technologies, user behaviour and the newest social trends. While these considerations are important to remain relevant and up to date, every now and then there is value in a backward glance to see where we have come from. A good example of this is the classical period which serves as a bridge between past and present. This period provided us with techniques, values, and aesthetics that continue to influence our work today. This backward glance is not just an exercise in nostalgia; it is a form of what economist Joseph Schumpeter called creative destruction. While this concept usually refers to the process of innovation taking over outdated systems, it is also about honouring what has come before, seeing what is worth preserving, and understanding the tested methods that quietly moulded our craft. So let’s time travel and take a look at the classical roots that continue to influence a modern video production company, both in subtle details and overarching approaches.
The Fundamentals of Composition
Any video production company will understand the importance of composition, a fundamental element of video production that must never be overlooked. This element originated from the Ancient Greeks, who were forerunners in applying principles of proportion, balance, and symmetry. For example, ancient artists like the Greek sculptor Phidias, used these principles in his iconic works, such as the statue of Zeus at Olympia and his contributions to the Parthenon, transforming ordinary shapes into influential expressions of art. In modern video production, these evergreen principles are still highly valued and impactful. When a video production company is framing shots, setting up a scene, or working with subjects and backdrops, these principles become the main focus. One such principle, a proportional guideline rooted in classical art and architecture, is the The Golden Ratio. This guideline usually comes into play when framing techniques are considered, and when implemented correctly, creates harmony that is scientifically more pleasing to the eye.
Renaissance Lighting Techniques
The use of light and shadow to create mood, depth and focus was mastered by classical painters during the Renaissance. As with any new innovation, they had to experiment with different techniques like chiaroscuro (interplay of light and dark) to add the illusion of volume and dimension to their work. This technique is still used today especially by video production companies. They use a variety of classical techniques to manipulate lighting so that it creates and highlights specific emotions, shapes and tones in a scene. The classical period, through its rebirth in the Renaissance, continues to influence the use of lighting in contemporary video production projects, whether a scene needs natural daylight or a more dramatic effect with artificial lighting.
The Importance of Sound
The impact of sound has prevailed through the ages. Sound influences the way we perceive and engage with video. If the visuals of a video is of the highest quality, but the audio sounds like the introductory announcement of an aeroplane pilot, we easily lose all interest. With continuous technological advancement, we have grown accustomed to the accessibility of different types of sound equipment. The ancient Greeks and Romans had to be a lot more creative to emphasise sound just as much as they did visuals. Through the use of music, powerful voices, and acoustics they were able to substantially improve their dramatic productions. Their innovations and creativity evolved into the advanced and curated audio we use today. Any modern video production company can attest to the importance of sound as it directly influences the viewer’s experience of the visuals and adds another layer of atmosphere to the video. Classical principles remind us to treat sound not as a background element but as an active participant in storytelling.
The Framework of Storytelling
Classic mythology, epics, and dramas are the foundation for present-day storytelling. In most contemporary narratives, regardless of the video style, production companies implement similar structures, such as the hero’s journey, the conflict-resolution arc, and the three-act structure. A video production company will still rely on these popular structures today, as the saying goes, ‘If it ain’t broke don’t fix it’. The timelessness of these classical narrative arcs remains effective because of the positive audience response to these long-standing storytelling methods.
Final Thoughts
The continued influence and revival of the classical age reminds us that preservation of tradition and innovation are not two mutually exclusive concepts. In the traditional sense, the concept of creative destruction might push for the old to make way for the new. However, it also highlights how innovation can be influenced by what has come before and often builds upon lessons learned from the past, even as it disrupts established systems. For example, a modern video production company builds and evolves from the foundations introduced by the classical age, such as aesthetics, principles, and classical techniques. There is a fine balance between preserving techniques that are tried and true, and disrupting old systems through innovation. This balance is what allows a video production company to remain relevant and up to date with viewer demands. By looking back with an eye on what’s worth preserving, we carry forward the best of the past, building a richer, more layered approach to each project. History reminds us that even in an industry driven by change, the classical period remains a steady source of inspiration, quietly shaping the way we frame, light, and tell our stories.
If you are looking for a video production company that strikes a balance between innovation and preservation, look no further. Sound Idea Digital specialises in a variety of video styles customised for diverse client needs. Contact us today to help you with your next video project.
We are a full-service Web Development and Content Production Agency in Gauteng specialising in Video Production, Animation, eLearning Content Development, Learning Management Systems, and Content Production.
Contact us for a quote. | enquiries@soundidea.co.za | https://www.soundideavideoproduction.co.za| +27 82 491 5824 |