Video Production Agencies: Lessons from Film Pioneers
In 1925, Sergei Eisenstein changed the game with a scene from Battleship Potemkin—the famous "Odessa Steps" sequence. By quickly cutting between shots of soldiers marching and ci
Corporate Videos: The Rise of Thought Leadership Videos
In 2019, Microsoft launched a series of thought leadership videos called The Microsoft CEO Series, which featured CEO Satya Nadella discussing the company’s vision for the future
Video Production Agencies:’The Save the Cat Beat Sheet’
Picture this: a video production agency is tasked with creating a corporate promotional video for a new product. The client wants the video to explain complex features while mainta
Video Production Firm: Corporate Videos
When it comes to corporate videos, businesses often focus on the technical side—camera quality, editing software, or visual effects. However, there is a more profound element tha
Video Production Firm: Evolution of Corporate Videos
Imagine sitting down to watch your company’s corporate video. The hairstyles are a little too familiar with a retro flair, the music reminds you of an old commercial, and the vis
Video Production Firm: Marketing and Corporate Videos
Imagine you’ve hired a video production firm to create a marketing video for your company. You’re expecting a video that highlights your product's benefits and convinces viewer