7 Ways a Video Productions Company Designs Videos for the Boardroom
When an organisation commissions a promotional video for an executive audience, the expectations are not the same as for a consumer-facing campaign or an internal training film. Th
8 Archetypes a Videos Company Uses in Video Storytelling
When organisations invest in video, they often expect outcomes such as improved understanding, stronger recruitment, or higher conversions. Yet many projects fall short, not becaus
5 Ways Video Production Companies in Johannesburg Improve Company Videos
Company videos remain one of the most direct ways for organisations to speak with their audiences. They can present vision, values and solutions in ways that other mediums cannot m
7 Ways a Video Production Firm Makes the First Three Seconds Count
Research into online attention shows just how quickly viewers make decisions. On platforms such as Facebook and Instagram, a “view” is counted only after a video has played for
Video Production Johannesburg: How to Make a Corporate Video
You have probably sat through a company presentation where the speaker clicked through too many slides, read word-for-word from each one, and left you wondering what the main point
Video Production Johannesburg: Common Video Mishaps
Video production can be a smooth, structured process—until it is not. Whether it is a surprise appearance from a chatty colleague, a sudden change in the weather, or a wardrobe c
Video Production Agencies: Bloopers in Corporate Videos
It may come as a surprise, but bloopers are no longer just for your favourite TV shows or comedy films. These outtakes, which were once reserved for a lighthearted bonus reel at th
Video Productions Company: The Endowment Effect
Imagine signing up for a free trial of a service. At first, you are unsure—you are just trying it out, after all. But after a few days of using it, something shifts. You start to
Video Production Agencies: Lessons from Film Pioneers
In 1925, Sergei Eisenstein changed the game with a scene from Battleship Potemkin—the famous "Odessa Steps" sequence. By quickly cutting between shots of soldiers marching and ci
Corporate Videos: The Rise of Thought Leadership Videos
In 2019, Microsoft launched a series of thought leadership videos called The Microsoft CEO Series, which featured CEO Satya Nadella discussing the company’s vision for the future