Video Production Companies: Aristotle’s Modes of Persuasion
When you watch Coca-Cola’s “Open Happiness” campaign, it is easy to simply enjoy the upbeat music and feel-good visuals of people laughing, sharing a Coke, and embracing life
Marketing Video: Tips for Giving Feedback
Imagine this: Your company spends weeks preparing to launch a marketing video for a major campaign. The creative team works tirelessly, but when you receive the final video you fee
Video Production Agencies:’The Save the Cat Beat Sheet’
Picture this: a video production agency is tasked with creating a corporate promotional video for a new product. The client wants the video to explain complex features while mainta
Video Production Firm: The A to B Marketing Method
In 2006, Blendtec, a relatively unknown blender company, launched a now-iconic marketing campaign with a simple but brilliant concept: Will It Blend? The campaign began with a prob
Video Production Company: The Shift from Spectacle to Substance
Remember those black-and-white infomercials? The scene opens with someone fumbling helplessly with a product, struggling to perform even the simplest task—think of untangling a g
Video Production Company: Cognitive Bias in Marketing Videos
Consider this scenario: A viewer watches a product video for a software tool. Toward the end of the video, there is a clear demonstration of how the software saves time and simplif
Video Production Companies in Johannesburg: Marketing Videos
Imagine a small but growing tech startup in Johannesburg, struggling to distinguish itself in a competitive space. They’ve got a groundbreaking product and a passionate team, but
Video Production Company: Budgeting for Marketing Videos
When it comes to marketing videos, there are many levels of video production to consider. The production level you choose will depend on the quality you’re aiming for, the purpos
Video Production Company Insights: Marketing Videos
We’ve learned from experience that the smallest details can have a big impact during a video shoot. For example, while working with a large catering company that provides service
Video Productions Company: Drones in Modern Video Production
The use of aerial footage in video production has evolved significantly over the years. In the past, getting those breathtaking shots from above meant renting a helicopter, securin