Video Production Johannesburg: Mobile-First Content
Did you know that vertical videos on mobile devices are watched to completion 90% more often than horizontal videos? This global trend is particularly relevant in Johannesburg, whe
Videos Company: The Psychology Behind Music Selection
In 2012, Old Spice released its “Smell Like a Man, Man” campaign featuring the character famously played by Isaiah Mustafa. The bold visuals were unforgettable, but what solidi
Video Production Firm: Interactive & Shoppable Videos
Imagine watching a makeup tutorial or a fashion lookbook, and instead of bookmarking products to search for later, you could instantly add them to your shopping cart—right from t
Innovative Camera Techniques in Explainer Videos
When Dropbox launched its explainer video, the company aimed to showcase the product features while making cloud storage feel effortless. Rather than relying solely on animations o
Video Production Company: Social Media Marketing
Glossier started as a blog in 2014, and within just a few years, it became a billion-dollar company. The secret to their success? Social media video. Glossier used videos to showca
Video Production Companies: Aristotle’s Modes of Persuasion
When you watch Coca-Cola’s “Open Happiness” campaign, it is easy to simply enjoy the upbeat music and feel-good visuals of people laughing, sharing a Coke, and embracing life
Motion Graphics Design: Kinetic Typography
In 1959, Saul Bass designed the opening title sequence for Alfred Hitchcock’s North by Northwest, introducing a groundbreaking approach to on-screen text. For the first time, ani
Marketing Video: Tips for Giving Feedback
Imagine this: Your company spends weeks preparing to launch a marketing video for a major campaign. The creative team works tirelessly, but when you receive the final video you fee
Corporate Videos: The Rise of Thought Leadership Videos
In 2019, Microsoft launched a series of thought leadership videos called The Microsoft CEO Series, which featured CEO Satya Nadella discussing the company’s vision for the future
Employee Induction Videos for Hybrid and Remote Workforces
As the nature of work evolves, more companies are adopting hybrid and remote models, where teams are spread across different locations, often working asynchronously. This shift bri