Videos Company Insights: Sparking Engagement
In 2020, as the travel industry grappled with pandemic-induced disruptions, Airbnb launched its "Made Possible by Hosts" campaign. The initiative spotlighted real-life moments from
Video Production Agencies:’The Save the Cat Beat Sheet’
Picture this: a video production agency is tasked with creating a corporate promotional video for a new product. The client wants the video to explain complex features while mainta
Video Production Firm: The A to B Marketing Method
In 2006, Blendtec, a relatively unknown blender company, launched a now-iconic marketing campaign with a simple but brilliant concept: Will It Blend? The campaign began with a prob
Health and Safety Videos: Understanding “I Don’t Know, I Don’t Know”
Have you ever looked at a warning sign and thought to yourself, "Why would there even be a warning sign for this? Who would think of doing such a thing?" Take, for example, the cla
Video Production Company: Immediate and Delayed Return Environments
Imagine yourself living thousands of years ago on the African savannah. You are foraging for food, constantly aware of predators lurking nearby. The goal is not to build long-term
Aerial Video Production Johannesburg
The city of Johannesburg, also known as the City of Gold, serves as the economic centre of South Africa. The discovery of gold in 1886 attracted many prospectors and investors from
The Classical Roots of a Video Production Company
When we think about video production we are often inclined to consider the advancement of technologies, user behaviour and the newest social trends. While these considerations are
Video Production Firm: Behavioural Design
Imagine this: your company is launching a new product, and you have come to the conclusion that the best way to introduce your product to the world is through video. From here, you
Videos Company: The Kuleshov Effect
The Kuleshov Effect, named after Soviet filmmaker Lev Kuleshov, is a fundamental principle of video production that reveals how audiences interpret emotion and meaning based on the
Everything You Need to Know About A Video Production Firm
Have you ever found yourself in need of making a professional video but the thought of where to start has left you hesitant, even questioning if it is truly necessary? You have sco