Sound Idea Digital was entrusted with producing a marketing video for Air-Tec Global, focusing on capturing their extensive aviation services and expertise. The process we followed included filming dynamic aerial and cockpit shots and integrating detailed footage of their maintenance facilities and corporate operations. Our approach was designed to clearly present their capabilities and support their marketing objectives through an effective visual narrative.
Air-Tec Global is a key player in the aviation industry, offering services in some of the most challenging and remote regions. They provide a comprehensive range of aviation solutions, from aircraft leasing and crew management to maintenance and pilot training. Their operations require precise coordination and specialised knowledge, making them a leader in the sector.
Production Process
The production process involved a multi-faceted approach to capture the essence of their operations, with a focus on their aviation expertise. Given the nature of the client’s business, aerial footage was crucial. To achieve this, our drone operator captured dynamic shots from outside the aircraft, including views from above during takeoff and the climb phase.
We also filmed low-level drone shots as the pilot engaged the propellers. This footage was complemented by two additional camera operators inside the cockpit, who captured the pilots during the startup procedure. These interior shots included various perspectives, from the windshield’s view to the pilots’ actions within the confined cockpit space. Despite the limited space, we used specialised equipment to ensure high-quality footage without any compromise.
During the flight, the plane executed several manoeuvres, including near landings, allowing us to capture different angles and showcase the operational capabilities of the aircraft. We also filmed the client’s maintenance stations, highlighting planes undergoing servicing in the hangar. Additionally, we documented their corporate offices, focusing on the professionalism and customer-oriented services they provide. This included shots of their travel booking services, flight training simulator, and avionics engineering department.
Our scriptwriters were tasked with distilling the most crucial information into a clear and attention grabbing narrative, ensuring that the video resonated with the target audience. Music played a significant role in guiding the video’s flow, as no voice overs were used. During the editing phase, motion graphics were carefully integrated into selected footage to reinforce the video’s message.
Sound Idea Digital’s expertise in marketing and video production played a crucial role in creating a video that highlighted the client’s unique services and their benefits to potential customers. By focusing on the client’s operations and facilities, our team delivered a final product that communicated their capabilities and expertise. The thoughtful planning and execution throughout the production process ensured that the video resonated well with the target audience. As a result, the video successfully represented the client’s business and supported their marketing efforts.
For a powerful marketing video that effectively highlights your brand, choose Sound Idea Digital as your production partner. Our team focuses on capturing visuals that truly reflect your unique services and appeal to your audience. Reach out to us today to discuss how we can assist with your marketing goals through impactful video production.
We are a full-service Web Development and Content Production Agency in Gauteng specialising in Video Production, Animation, eLearning Content Development, Learning Management Systems, and Content Production.
Contact us for a quote. | enquiries@soundidea.co.za | https://www.soundideavideoproduction.co.za| +27 82 491 5824 |